Facebook is the big elephant on the internet. As of the third quarter of of 2016, the platform recorded 1.79 billion monthly active users. The platform offers advertisers a channel to reach prospective customers in a way never seen before.
At its core, advertising through Facebook is effective. Now, enough with the small talk, let’s get into the meat of of this article. Here are three reasons why you should be advertising through Facebook…
- Know What You Are Paying For – There’s a big problem with traditional advertising… You don’t know what you are paying for. The money you spend on flyers, are those really being seen by people, or are they putting that flyer in their back pocket to be washed the next day? The money spent on an ad inside a magazine, are people really looking at it, or just flipping to the next page?
The beautiful part of Facebook is the analytics. They are so detailed that you know exactly what you are paying for. You will know how many people looked at your ad, how many people clicked on your ad, and much more. On top of that, you can interact with individuals who like and comment on your ad as well.
With traditional advertising, can you get real-time feedback on what someone thinks about your ad in a magazine? I think not… Unless that person goes home, turns on their computer, logs into their email account, types up an email, sends that email…. You get the point. Facebook ads allows advertisers to receive feedback in real-time and start real conversations based on the feedback.
On top of that the costs are relative low compared to traditional advertising.
- Precise Targeting – Facebook allows advertisers to target individuals like no other advertising channel out there. You are able to drill down to your prospective customers age, gender, location, interests and behaviors. This allows advertisers to be cost efficient in their advertising efforts, instead of wasting money on other channels that might not hit the right target market.
- Advertising With Facebook Goes Beyond The Platform – Back in 2014, Facebook introduced the Audience Network. This allows advertisers to reach potential customers on and off the Facebook platform through partners. The Audience Network uses the same precise targeting to deliver ads across the web. And the beautiful part is, ads are created inside Facebook so there is no need to have creative work made for the Audience Network, and creative work made for Facebook. All you need is one ad to reach individuals across the web including Facebook.
For those interested in taking your advertising to the next level connect with me on social media or shoot me an email for a free consultation. In the consultation we will go over your goals, and what results you can expect if we were to work together.